Organizations of all types must communicate with their customers, patients, or constituents across a multitude of use cases and scenarios. Amazon Pinpoint is your hub for customer communication, enabling you to reach across channels such as email, SMS, or push notifications. In this session, learn how to use Amazon Pinpoint to make positive customer connections and measure impact through either built-in analytics or data streaming. Hear from the Fred Hutchinson Cancer Research Center, an organization dedicated to the elimination of cancer, about how it used Amazon Pinpoint for community outreach. Finally, learn about the latest Amazon Pinpoint features and what’s next in customer engagement.

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