Today, we will explore the enigmatic world of Amazon Pinpoint. Pinpoint boasts a wide range of capabilities that can prove advantageous for various marketing endeavors.

In this intriguing episode, we will shed light on Pinpoint's core features and use cases. Additionally, we will compare it to several other marketing products, including Google Analytics, Marketo, Mailchimp, and more.

However, the most startling revelation pertains to the recent changes in Pinpoint's limitations, which have left users deeply concerned. The astonishing reduction from 7,000 events per second to a mere 15 has prompted us to ponder: is AWS attempting to relegate Pinpoint to oblivion?

Join us in the eerie tranquility of a snow-covered hotel as we unravel the mysteries surrounding Pinpoint's destiny. Could it be that AWS aims to discontinue Pinpoint altogether? Alternatively, are they endeavoring to revitalize it, akin to a vengeful spirit seeking redemption? Or could there be a nefarious pricing strategy at play?

As the ethereal specter of Pinpoint looms large, we implore AWS to provide clarity regarding its intentions. If you are a Pinpoint user or contemplating entering this mysterious realm, tune in and share your thoughts in the comments. Will Pinpoint endure, or is it destined to become a fading memory in the annals of technology?


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🔖 Chapters:

00:00 Intro
01:14 What is Amazon Pinpoint?
03:24 A service for marketing teams
05:04 Using Amazon Pinpoint data for Business Intelligence
05:43 Amazon Pinpoint quotas and limitations
06:19 The breaking news for Amazon Pinpoint
07:30 Speculating on why AWS would reduce quotas so drastically
11:18 What can you do if you are a Pinpoint user?
13:15 Closing notes

In this episode, we mentioned the following resources:

- Amazon Pinpoint: https://aws.amazon.com/pinpoint/
- Amazon Pinpoint service quota: https://docs.aws.amazon.com/pinpoint/...
- AWS support: https://aws.amazon.com/support
- Reddit thread discussing the quota change:   / aws_pinpoint_reduces_default_quota_for_new  


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Do you have any AWS questions you would like us to address?
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