How To Choose The RIGHT Logo Color (Easy Method) 🟣
Will Paterson Will Paterson
875K subscribers
54,514 views
0

 Published On May 10, 2022

Check out Vectornator for free here: https://app.adjust.com/zdcb1mb

This video has captions available in English, हिन्दी, Deutsch and Español!

If there's anything you would like me to cover in a video, then let me know by commenting down below!

Find me on Instagram:   / willpat  

Join the Reddit crew:   / willpatersondesign  

Edited by PJ Summers: https://www.1five.co.uk

Become a member:    / @willpatersondesign  

If you would like me to design your logo and company branding, please check out my website for more information! https://www.willpaterson.design

📋 Timestamps

00:00 Intro
00:27 Selecting a Primary Colour
01:48 Colour Psychology
03:51 Selecting a Secondary Colour
04:41 Checking the Contrast
06:04 Neutral Colours
08:07 Outro

🔎 Check the contrast of your colours: https://colourcontrast.cc/

🌈 Colour Psychology - What each colour communicates:

⬛ Black
authority, power, strength, evil, intelligence, thinning / slimming, death or mourning

⬜ Gray
neutral, timeless, practical

🟥 Red
love, romance, gentle, warmth, comfort, energy, excitement, intensity, life, blood

🟧 Orange
happy, energetic, excitement, enthusiasm, warmth, wealth prosperity, sophistication, change, stimulation

🟨 Yellow
happiness, laughter, cheery, warmth, optimism, hunger, intensity, frustration, anger, attention-getting

🟩 Green
natural, cool, growth, money, health, envy, tranquility, harmony, calmness, fertility

🟦 Blue
calmness, serenity, cold, uncaring, wisdom, loyalty, truth, focused, un-appetizing

🟪 Purple
royalty, wealth, sophistication, wisdom, exotic, spiritual, prosperity, respect, mystery

🟫 Brown
reliability, stability, friendship, sadness, warmth, comfort, security, natural, organic, mourning (in some cultures/societies)

Pink
romance, love, gentle, calming, agitation

White
purity, innocence, cleanliness, sense of space, neutrality, mourning (in some cultures/societies)

show more

Share/Embed