Programmatic advertising has quickly accelerated to the forefront of media buying. As more budgets flow to programmatic, advertisers are pushing for greater media quality and transparency. And expanded access to programmatic has meant there are multiple paths to the same ad inventor resulting in increased complexity.

This is where Quality Path Optimization comes in. IAS's Quality Path Optimization solution, Total Visibility, provides programmatic supply path transparency with near real-time and impression-level financial reporting.

Find out more in our "Quick Bytes - Quality Path Optimization" video here.