Do you need to install GA4, Facebook pixel, or Ads conversion tracking on your website? In this case, you’ve probably heard about the tool called Google Tag Manager that allows you to do it fast and easily without the need to call your developer each time.

By installing a GTM snippet only once, you can manage all your tags in one place. This tool can become a real lifesaver as it offers you a lot of benefits, such as flexibility, a user-friendly interface, a version control system, a preview mode, and many others.

Sofiia will take you through the essential components of GTM so that you start your measurement adventure, working with different use cases directly. Within 1 hour, you will start feeling confident with the tool and will get ready to deal with tracking cases on your own.

Please do not forget to subscribe as in this way we can spread the knowledge in the community.

🔗 Links:

GTM Benefits: https://marketingplatform.google.com/...
GTM: https://tagmanager.google.com/
How to Install GTM (Article): https://measureschool.com/install-goo...
How to Install GTM:    • How to Install Google Tag Manager | L...  
GTM4WP: https://wordpress.org/plugins/duracel...
Complete Google Analytics 4 Course for Beginners:    • Complete Google Analytics 4 Course fo...  
Announcement: Google Tag and Tag Manager: https://support.google.com/tagmanager...
Tag Assistant: https://chrome.google.com/webstore/de...
GA4 Event Tracking Mistakes:    • Are You Making These GA4 Event Tracki...  
Data Layer: https://support.google.com/tagmanager...
Datalayer Checker: https://chrome.google.com/webstore/de...
Lorem Fill: extension:https://chrome.google.com/webstore/de...
Google Ads Conversion Tracking Explained - Full Course 2023:    • Google Ads Conversion Tracking Explai...  
Set Up TikTok Events with GTM (Part I):    • Set Up TikTok Events with GTM  
Set Up TikTok Events With Dynamic Values Via GTM (Part II):    • Set Up TikTok Events With Dynamic Val...  
TikTok Documentation https://ads.tiktok.com/help/article/s...
TikTok Pixel Helper: https://chrome.google.com/webstore/de...

📚📚 Courses and Resources ⏬⏬

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OUTLINE

00:00 - Intro
01:22 - Why GTM?
02:53 - GTM Account Creation
05:59 - Manual GTM Implementation
08:40 - GTM Installation via Plugin
10:33 - Testing Implementation
11:22 - GTM Interface
16:12 - GA4 Setup via GTM
21:15 - GA4 Events via GTM
28:35 - Data Layer
32:50 - Ads Conversion Tracking with Value
39:40 - Using Templates
40:00 - Installing TikTok Pixel
42:00 - TikTok Event Tracking via GTM
47:47 - How To Learn GTM
50:30 - Outro