BRITE founder, author, and Columbia faculty member David Rogers talks at BRITE '16 about how businesses need to transform by understanding that now: 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. Get further insights and tools to make this transformation by reading his new book, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age."

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

http://briteconference.com

http://globalbrands.org