Some find the tingly autonomous sensory meridian response (ASMR) relaxing, while others find it downright irritating—in both cases, your brain is performing some serious sensory magic.

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Popular Mechanics editor Manasee Wagh explains that before she settles down for some shut-eye, she inserts her ear buds and allows YouTube videos to massage her brain.

For those who experience ASMR, it is simultaneously relaxing and transporting, usually starting as a wave of tingles at the scalp that moves down to the arms, torso, and even legs. It’s the same pleasure that you may get from having your hair gently brushed, or that a child may get from a mother’s gentle touch.

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00:00 What is ASMR?
00:20 What Triggers ASMR?
00:57 What are Brain Tingles?
01:37 Why only some people experience ASMR
02:44 What are the effects of ASMR?
04:04 Are ASMR and Synesthesia connected?
06:00 The Evolution of ASMR
08:12 Mental Health Benefits of ASMR
09:54 ASMR Videos Versus Real-Life ASMR Experiences
10:40 ASMR and Sleep Quality
12:03 What’s Next for ASMR Research?

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