Learn how to build a thriving brand community or a brand group with examples of brand communities from top brands.

0:00 How To Build A Thriving Brand Community (Examples From Top Brands)
1:32 #1: Get Clear On Your Audience & Their Passions
2:06 #2: Get Clear On Your Brand Fundamentals
3:14 #3: Define Goals For Your Community
4:11 #4: Choose A Community Platform
5:48 #5: Plan To Engage Regualarly
7:24 #6: Consolidate The Emotional Relationship
8:44 Example: Apple
9:55 Example: Starbucks
10:13 Example: Harley Davidson

First, you’ll discover what a brand community is and how it can help growing brands to attract passionate groups of followers, fans and customers.

Next, you’ll discover the step by step process you can use to build and grow your own brand community including:

Getting clear on your audience and their passions with audience research.

Developing your brand strategy and differentiation to attract the right people.

Defining the goals for your community so your followers and contributors get value from returning to your group.

Choosing a community platform like slack or circle.so to bring your people together and planning the engagement of your group.

Finally we’ll explore some of the best examples of brand communities including the Harley Davidson H.O.G brand community as well as Apples’ and Starbucks’ brand communities.

#brandcommunity #brandstrategycommunity #harleydavidson #starbucks #apple #applesupport #hog


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