Learn how to name your brand effectively so you can use strategy to help your audience to remember your brand and your difference.

#brandname #brandstrategy #brandnaming


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By the end of this video, you’ll have a simple 7-step process you can use to strategically name your brand, company, business or product to land in the mind of your audience.


First, you’ll learn the biggest brand naming mistakes that entrepreneurs and business owners make when naming their business and brand [and how to avoid it].


Next, you’ll learn why the name is more than a sentimental tag and the critical role it plays in your overall brand strategy.


Then, we’ll uncover the detail behind the simple 7-Step Strategic Brand Naming Process.


Step 1: Know Your Audience
Step 2: Know Your Positioning Strategy
Step 3: Gather Positional Keywords
Step 4: Merge, Morph & Make Believe
Step 5: Quality Selection
Step 6: Check Availability
Step 7: Apply In The Real World


Once you’ve completed each step in detail, you’ll be well on your way to uncovering the perfect brand name for your business [or your client's business].

0:00 How To Name Your Brand Effectively [7 Simple Steps]
2:22 #1 - Know Your Audience
2:53 #2 - Know Your Position
3:26 #3 - Gather Positional Keywords
3:52 #4 - Merge - Morph - Make Believe
4:33 #5 - Quality Selection
5:32 #6 - Check Availability
6:07 #7 - Apply Your Brand Name In The Real World

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