In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice’s journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.

Alice discusses several key points:

- The transition from education to sales and how teaching skills are beneficial in sales.

- Importance of mindset change in sales, especially for CEO founders.

- Utilizing networks and board advisors for business growth and sales strategies.

- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.

- The concept of No-Sell Selling and preparation before sales calls.

- Challenges faced by sales leaders globally and strategies to overcome them.

- Effective hiring and coaching strategies in sales.


Resources Mentioned:

Alice Heiman -
  / aliceheiman  
Sales Strategies for CEOs -
  / alice-heiman-llc  
“Conceptual Selling” by Robert Miller and Stephen Heiman -
https://www.amazon.com/Conceptual-Sel...
“Strategic Selling” by Robert Miller and Stephen Heiman. -
https://www.amazon.com/Strategic-Sell...
“Obviously Awesome” by April Dunford -
https://www.amazon.com/Obviously-Awes...
“Growth IQ” by Tiffany Bova -
https://www.amazon.com/Growth-IQ-Smar...
“The Experience Mindset” by Tiffany Bova -
https://www.amazon.com/Experience-Min...
“Sales Innovation Paradox” by Dr. Howard Dover -
https://www.amazon.com/Sales-Innovati...
Alice Heiman’s podcast -
   / @aliceheiman  


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