TV's Decline vs. Digital Surge: Navigating the Ad Shift for Publisher Success | Publisher Lab Ep. 37
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 Published On Oct 5, 2023

Join Tyler Bishop & Manny Ramos as they delve into the publishing industry's hot topics. Dive deep into the Google antitrust trial, uncover revelations from leaked emails, and unpack Bing's partnership with OpenAI. As advertising pivots to digital, discover why publishers must evolve. Listen, engage, and support! 🎙️ #DigitalLandscapeUpdate

This week’s stories:
Google search antitrust trial updates: Everything you need to know (so far) - https://searchengineland.com/google-s...
Apple has 19 billion reasons not to build a Google Search rival - https://searchengineland.com/apple-ha...
Emails Show Google Search & Ad Execs Plotting To Increase Ad Revenue - https://www.searchenginejournal.com/g...
ChatGPT Browse with Bing returns after being disabled 3 months ago - https://searchengineland.com/chatgpt-...
26% of the top 100 websites are now blocking GPTBot - https://searchengineland.com/more-pop...
Why publishers are questioning the effectiveness of blocking AI web crawlers - https://digiday.com/media/a-symbolic-...
Google Lets Publishers Opt Out of AI Training Data - https://www.adweek.com/programmatic/g...
The Digital Ad Sales Recovery Isn't Saving Traditional Media - https://www.adweek.com/convergent-tv/...

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Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters:
0:00 - Welcome back to the Publisher Lab
2:18 - Google Antirust Trial continues
4:20 - Google’s deal with Apple
8:38 - Unsealed Google executive emails
11:19 - Concerns about Google's trustworthiness
14:38 - Reintroduction of search functionality within OpenAI
23:19 - Shift from traditional media to digital ad spending
24:38 - The need for publishers to adapt and be agile in the changing digital landscape
31:28 - Episode wrap up

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Hosted by Tyler Bishop & Manny Ramos
Produced & Edited by Manny Ramos

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