We sat down with Liam Higgins, International Growth Platform Lead at Google, in their Dublin head office, to discuss how agencies and brands can master their international PPC growth.

In this video, you'll gain valuable insights and tips from both Google and our industry experts, Chris and Danielle. If you're looking to grow your brand on a global scale and optimise your PPC accounts for international success, this video will help.

🌍 Topics Covered:

Key fundamentals for expanding your brand internationally on Google
Proven PPC strategies for targeting diverse global markets
Expert advice on optimising your PPC campaigns for maximum ROI
Insights into the latest trends and innovations in international PPC

🔥 Our Panel of Experts:

Chris Jones - Senior PPC Analyst - Journey Further
Danielle Lee - PPC Team Leader - Journey Further
Liam Higgins - International Growth Platform Lead - Google

🚀 Whether you're a seasoned PPC specialist or just starting your international marketing journey, this discussion will provide you with actionable tips and a deep understanding of the essentials required for global brand growth through PPC advertising.

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