Toyota dealers are in big trouble and newly appointed CEO Koji Sato has a shocking new plan that could radically transform the brand in 2023. Incredibly Popular pickup trucks like the Toyota Tundra, Toyota Tacoma, Toyota Sequoia, RAM TRX, Ford F-150, Jeep Gladiator and SUVs like the Jeep Wrangler has crazy dealer markups for years. Now their price gouging is catching up to them.

While Ford, GM and RAM continue to price gouge truck buyers, Toyota thinks they have a better way of doing business. And I think it's a totally genius move. Come with me as we visit Toyota, Nissan and Ford to see how they compare in this crazy truck market.

Will Toyota and Nissan dealerships make a comeback, and is Ford totally screwed this time?

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