A SMALL PICKUP TRUCK WAR IS STARTING AND THERE'S A NEW CHEAP PICKUP TRUCK that I think is actually worth buying in 2024. Over the past few years full size trucks have been getting bigger, fancier, and more expensive. But in 2024 sales of these overpriced trucks have slowed to a crawl and buyers are looking for cheaper options when it comes to the trucks they buy. The small truck market is starting to make a huge comeback and we now have more options than ever.