Published On Aug 3, 2023
What are the Four Levers of Negotiation? In this quick clip with John Barrows, I walk through the four things that drive your pricing - for every for-profit company in the world, under the idea that these are the things you're willing to pay a client for (in the form of a discount or concession)
- More volume
- Faster cash payment
- Longer commitments
- Deal predictability
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