Ready to take your business to the next level? Dive into the world of brand photography and unleash the secret weapon behind successful businesses and how they use visual storytelling to create the coveted know-like-trust factor with new clients.
In this episode, you will be able to:
· Learn the insider's tips to creating a strong visual brand
· Decide when it is time to use brand photography and when you have to lean into stock images
· How to create amazing, branded stock images when necessary
My special guest is Lindsay Sullivan
Hailing from Calgary, Lindsay Sullivan has been shaping the brand photography sector with her innovative approach and eye for detail. She focuses on creating images that do more than showcase a business - they establish a connection that evokes emotion and trust. Whether capturing moments from a business event, or staging a shot that embodies the ethos of a company, Lindsay’s passion and dedication shine through. Skilled in strategy and storytelling, she curates each session uniquely to resonate deeply with the viewer. To sum it up, when it comes to brand photography, Lindsay Sullivan is a guiding force.
The key moments in this episode are:
00:00:00 - Introduction to Brand Photography,

00:01:15 - The Role of a Brand Photographer,

00:02:51 - The Process of Brand Photography,

00:03:27 - The Importance of Personal Branding,

00:08:17 - Using Stock Photography,

00:10:42 - Understanding AI-Generated Images,

00:14:01 - The Power of Visual Storytelling,

00:14:52 - The Neuroscience Behind Visual Images,

00:15:59 - Workshop on AI-Generated Images,

00:17:33 - Importance of Storytelling in Photography,




The resources mentioned in this episode are:
· Visit Lindsay Sullivan's website to learn more about her brand photography services: https://thesmallbusinessphotographer.com
· Join Lindsay's workshop on how to use Mid Journey, an artificial intelligence tool, to create custom stock images that support your brand photography. https://thesmallbusinessphotographer....
· Contact Lindsay to discuss options for event photography and capture the vibe and transformations at your next event.
Connect with Susan here:
·   / uwibusiness  
· https://www.youtube.com/youtube.com/h...
· https://www.youtube.com/youtube.com/h...
·   / twitter.com  
·   / susantrumpler  
· https://unstoppablewomeninbusiness.com