Published On Mar 16, 2023
Want to be more persuasive? Wondering which words will influence people to take action? Discover how to use language to guide people to a desired outcome.
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ā Ā Ā Ā /Ā @socialmediaexaminerĀ Ā
šļøāšØļø About Jonah Berger
ā Website https://jonahberger.com/
ā Book Magic Words, what to Say To Get Your Way https://jonahberger.com/magic-words/
ā LinkedIn Ā Ā /Ā j1bergerĀ Ā
ā Twitter Ā Ā /Ā j1bergerĀ Ā
š Other Notes From This Episode
ā Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/t...
ā Connect with Michael Stelzner (@Stelzner) on Instagram Ā Ā /Ā stelznerĀ Ā
ā° Timestamps
00:00 Intro
00:42 About Language In Business And Marketing
04:12 The Use Of Language In The World Of AI
05:10 How To Make A Bigger Impact With Language
06:43 The S.P.E.A.C.C. Framework For Persuasive Language
07:43 S.P.E.A.C.C. Language Strategy āAā: Agency & Identity
23:19 S.P.E.A.C.C. Language Strategy āCā: Concreteness
33:50 S.P.E.A.C.C. Language Strategy āC": Confidenceā
42:55 Using The Right Words In The Right Way
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