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In today’s episode, we cover magic words and the impact of language with Jonah Berger. Jonah is a Wharton School professor, an expert on natural language processing, influence, and consumer behavior, and is the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Questions are the key to connecting with the people around you, so what kinds of questions should you ask when getting to know someone, what questions should you avoid, and how can you word questions in a way to get people to do what you want them to do?

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