Everyone wants to start a DTC (direct-to-consumer) brand, but how do you ACTUALLY grow it from scratch? Meet Nik Sharma, who has done just that for some of customer's favorite DTC brands like JUDY (https://judy.co), Caraway (https://www.carawayhome.com), and Hint Water. The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing.

Nik's Twitter for DTC Advice:   / mrsharma  
Nik's 40 page deck on how to launch brands -- https://nik.co/subscribe
Nik's New Youtube Channel! —    / @mrniksharma  

0:57 Meet Nik Sharma!
2:12 Nik’s first job
3:05 Working at Hint
3:55 Focus on WHY
5:13 How Nik Reduced CAC by 70%
6:37 Origin of “DTC”
7:14 Product first, then brand
8:27 Personification of brands
9:33 How to Start
10:50 Solve a REAL problem
12:49 Focus on product
13:35 How to Validate an Idea
14:34 Organic vs Paid Marketing
15:25 How Haus focused on organic
17:56 How JUDY used TV Marketing
19:04 How to grow a product organically
20:41 SEO and content is underrated
21:19 Best marketing channels?
22:36 Why to focus on 2 channels only
23:32 Consistent branding is key
25:11 Key DTC metrics
25:55 Caraway - First purchase profitability
27:23 What did Nik wish he knew earlier?

I’m Garry Tan, venture capitalist and founder at Initialized Capital. We were earliest investors in billion dollar startups like Coinbase and Instacart, and I’m a Forbes Midas List Top 100 venture capitalist in the world. We want these videos to be about helping people build world-class teams and startups that touch a billion people. Our startups have gone on to create more than $40 billion in market value so far, and Initialized has over $770M in assets under management.

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