Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Framework and it comes from "Traction" by Gabriel Weinberg and Justin Mares.

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This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.

Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.

Content by Rick Kettner
Produced by Kyle Trienke