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Tony Northrup digs deep into Nikon’s acquisition of Red, a cinema camera manufacturer. He analyzes the video camera market to determine the assets that Red brings to Nikon. He then goes on to study the challenges Nikon faces attempting to integrate Red’s technology into their camera lineup.

0:00 Introduction
1:11 Why listen to me
1:51 Who is Nikon?
2:18 Who is Red?
2:59 Video Camera Segmentation
3:35 What is a Consumer Video Camera?
4:03 What is a Creator Video Camera?
4:54 What is a Videographer Video Camera?
6:11 What is a Cinema Camera?
8:30 Video Camera Market: Canon, Sony, Panasonic, DJI, Nikon, Red
10:51 Nikon need to catch up
12:49 How can Nikon afford Red?
13:28 What assets does Red have for Nikon?
15:33 How will Nikon bridge the gap?
18:01 Challenges of Mergers & Acquisitions
19:29 Sony still owns this segment
20:50 Why do you hate Nikon?
22:08 Summary