When James White was CEO of Jamba Juice, he intentionally transformed and diversified their corporate culture. In turn, the company’s market cap jumped 500 percent. He says this is not a coincidence. It’s a result of what he and his daughter, Krista White, call anti-racist leadership.

James and Krista co-wrote the book Anti-Racist Leadership: How to Transform Corporate Culture in a Race-Conscious World, which they describe as “a practical field guide for CEOs and other leaders who are looking to transform their company culture to suit the needs of a new decade.

*Music: Epidemic Sound - Last Dream