GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them.

In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

Donna and Rick talk about the preferences and characteristics of engineers, the challenges of reaching younger engineers, and the need to be straightforward and avoid unnecessary fluff in communication. They go on to:
• Discuss conducting surveys and interviews with engineers to gather feedback and insights.
• Emphasize the importance of tailoring marketing messages to engineers' preferences, constantly evaluating and adapting marketing strategies, and engaging engineers through quality content.
• Determine how using webinars, social media, and personalization can enhance the customer experience.

If you would like to discuss this topic further, please feel free to reach out to Donna Peterson - [email protected].

Guest Bio:
Rick Ellis is the Director of Audience Management and Data Protection Officer at CFE Media & Technology. Rick has been working with audience and lead generation databases for more than three decades at companies such as Cahners, Reed Business Information, and UBM prior to joining CFE Media and Technology. During this time Rick has identified, qualified, and nurtured more than 2 million engineers into B2B marketing, lead generation, and subscription programs.


For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or [email protected].
Visit our website at http://www.worldinnovators.com
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