Achieving product-market fit (PMF) is considered one of the first steps in building a long-lasting company. It requires developing a deep understanding of your customers, plus validation that your product is meeting a critical need in the current market. Achieving PMF puts you on the right track to attracting investors, achieving meaningful growth, and eventually reaching profitability.

But how do you properly assess customer needs, gauge market appetite, and measure the strength of a product’s PMF, both pre- and post- launch? Listen as Mercury co-founder and CEO, Immad Akhund, alongside Jean Yang (founder & CEO of Akita Software), and Rahul Vohra (founder & CEO of Superhuman) discuss the lessons they've learned from their own successes and failures in seeking PMF.

MORE ABOUT MERCURY

We’re transforming how the world operates.

Mercury was founded with the idea of making banking* better for startups. We spent our first five years creating a powerful bank account that made banking feel less like an obstacle and more like a catalyst. Now, we’re building software to run all your financial operations from that powerful bank account so your company can perform at its best — that means more precision, more control, and more focus. We call it “operational excellence.”

Learn more about how Mercury works: https://mercury.com/how-mercury-works

Let banking power yourfinancial operations. Your bank account should do more than hold your money. Now it can. Give it a try: https://demo.mercury.com/dashboard

Open an account in under 10 minutes: https://app.mercury.com/signup

Get growing with the IO credit card: https://mercury.com/credit

Simplify your financial workflows: https://mercury.com/financial-workflows

Simplify with bill pay and banking in one: https://mercury.com/bill-pay

Close the books like clockwork: mercury.com/accounting-automations

Powerful personal banking: https://mercury.com/personal-banking

The secure way to grow your runway with Mercury Treasury: https://mercury.com/treasury

Extend your runway. Keep your equity: https://mercury.com/venture-debt

Our pricing: https://mercury.com/pricing

Raise. One platform to; network, get answers, fundraise: https://mercury.com/raise

Mercury Blog: https://mercury.com/blog

Meridian magazine: https://meridian.mercury.com/

Learn how Mercury works with partner banks: https://mercury.com/blog/inside-mercu...

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.