What was once a favorite of dads across America is suddenly a fashion-forward brand in its own right. New Balance now has faster-growing sales than larger rivals Nike and Adidas, and fans range from Hailey Bieber to Kawhi Leonard. Here's how New Balance became a must-have for sneakerheads and dads alike.

Correction (May 25, 2023): At 1:22 we misspelled and the correct name is Richie Roxas.
Correction (May 26, 2023): At 2:47 we misspelled and the correct name is Tom Nikic.

Producer: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Supervising Producer: Jessica Leibowitz
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Nicolas Vega
Narrator: Nicolas Vega
Additional Footage: Getty Images, Olivia Southwell, Alyson B, The McFarlands, NBCUniversal

Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt

#CNBC
#CNBCMakeIt

How "Dad Shoes" Turned New Balance Into A $5 Billion Brand