HelloFresh, Home Chef, Blue Apron and other prominent meal kit companies are struggling to retain customers. In 2022, about 90% of customers at the five major meal delivery services canceled their subscriptions by the end of the year.

WSJ examines how these food delivery companies, big and small, are competing to find and keep customers in a saturated market with an uncertain future.

0:00 Rise of meal kit companies
0:38 Get the customer
2:54 Keep the customer
5:10 Profitability
6:11 Differentiate

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

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