It all started with the vision of a young couple from Arkansas — Johnnie Bryan (J.B.) Hunt, and his wife, Johnelle Hunt. Starting with just five trucks, under the Hunts’ leadership, the company grew rapidly over the next several decades, ultimately becoming a publicly traded company in 1983, adding intermodal service in 1989 and dedicated transportation service in 1993.

It was around this time that Craig Harper, who now serves as Chief Sustainability Officer (CSO) for J.B. Hunt, joined the company. For as much change and growth that happened prior to his arrival, he’s witnessed and contributed extensively to just as much change in the last 31 years since his arrival.

Having served as Chief Operating Officer for the bulk of his time at the company, in recent years, his focus has shifted toward advancing the company’s sustainability efforts as CSO. While that job comes with a new title, the initiatives to be more sustainable and efficient are certainly nothing new to J.B. Hunt.