Published On Mar 7, 2019
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A quarter of the U.S. population is made up of people born from the mid-1990s to around 2010, known as Generation Z. When it comes to making purchases, this group is accustomed to buying online and using credit cards, but less familiar with cash. How does the absence of tangible currency, and the constant exposure to digital advertising, affect their relationship with money? Paul Solman reports.
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