There is growing resentment online as Loblaw becomes the lightning rod for anger across the country, posting record profits year after year while Canadians struggle to feed their families with the rising cost of living.

An upcoming boycott in May, originating from a Reddit forum called "Loblaws is out of control," is gaining steam online.

Meanwhile, posters encouraging people to “Steal From Loblaws” popped up last week across Toronto, drawing mixed reactions.

"I know it's sort of a grassroots thing, but I think trying to convince other people to commit a crime is not a good thing. And when you're sort of trying to convince people to act in a lawless way, that's actually a crime itself, too," David Soberman, a professor at the University of Toronto said.

No organizers have come forward to claim responsibility for the posters.

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