If you live in a pretty large European city, it's very likely that you've seen a fast grocery delivery company like Getir, Gorillas or Flink. What may stand out is their presence everywhere, be it through their riders or their advertising that you may have even seen before watching this video.

We try to unpack what these companies are, the value proposition they offer, why you see them everywhere, and why they have grown so fast in Europe.

Chapters:

00:00 | Intro
00:48 | Implicit Costs
01:19 | Value Proposition
01:57 | Extreme Valuations
02:30 | Incentives of Venture Capital
03:27 | Extreme Marketing and Promotion
04:10 | Gorillas
05:10 | European Based Companies
06:19 | Conclusion

Sources:

The sources for the video can be found here:

www.romuluseurope.eu/youtube/insaneriseoffastgrocerydelivery/

Other people's content used:

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Creator: Charged Retail
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Creator: Wallstreet Journal
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Source: Smith Collection / Gado / Getty Images

About us:

The videos are made by one person, but we have a website where there's a lot of other content that is produced with a team:

We are a team of Europeans trying to create European media platform. We publish a lot of other European related content created by Europeans on our website (www.romuluseurope.eu).

There's a couple of core principles that we try and follow with all our content. It's important to note that these are of course slightly different depending on the medium (article or video):

1. No pretentious (attempting to impress) writing. We write how we speak.
2. No wasting your time. We focus on clarity, always.
3. No hidden bias. Everyone is biased, but not everyone is open about it. We will always be clear about our hidden motivations.
4. Our articles must be between 800 and 1,200 words.
5. Our ideas must be clearly extractable, and outlined writing is encouraged not avoided.*