What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SaaStr SaaStr
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 Published On Premiered Jan 31, 2024

In this week’s latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 billion of ARR last year, with a market cap of $25.7 Billion.  

Splunk's core product is a platform for collecting and analyzing high volumes of machine-generated data. Over the years, Splunk has expanded its offerings through acquisitions and product development. As Christian shares on the pod,  the company's current customer list includes many notable companies, with 92 of them being on the Fortune 100. A feat!

Together with Sam, in today's episode, they discuss everything Enterprise SaaS sales including:

Pipeline health
Enterprise pipeline generation
How to create demand in the Enterprise when new business slows
The pros and cons of a product-led pipeline
And of course, Customer Success with Enterprise-level customers

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