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In this video, I provide 12 proven tips to help you lower your Google Ads cost-per-click (CPC) without sacrificing performance. I explain how savvy advertisers like you can gain an edge on the competition and maximize your ad budget efficiency.

First, I stress the importance of researching low-cost yet relevant keywords using tools like Keyword Planner. Bidding on broad and phrase match keywords can also yield lower CPCs for you.

I highlight smart bidding strategies like Target CPA and Target ROAS as essential for you to keep costs in check. The key is you setting appropriate max CPC bids to maintain volume at your desired CPC.

I share how creating tightly themed, well-organized campaigns and ad groups makes it easier for you to craft relevant ads and landing pages. This relevance improves your quality score and lowers your CPC minimums.

I also advise testing multiple ads per ad group and leveraging all relevant ad extensions to boost your CTR and ad prominence. Analyzing search terms guides your addition of negative keywords to block irrelevant high-CPC searches.

Using competitor analysis tools provides you insights into average CPCs you can aim to beat. Retargeting your past visitors and custom audience lists fetch higher-converting clicks for less.

Finding the right budget to maximize your conversions without overspending is another CPC optimization I highlight. Ad scheduling and location bid adjustments further refine your CPCs.