When, why, & how to pivot a startup business? Get pro tips from a VC.
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As an early-stage founder, you may be asking yourself several questions like why do companies pivot? What does it mean to pivot in entrepreneurship? When to pivot your startup? Executing a successful startup pivot isn’t often straightforward but can make all the difference. This Dreamit Dose is all about pivoting. In the Dose, Managing Partner Steve Barsh presents a brief guide to startup pivots. Steve starts by covering when to pivot startup companies and 5 signs you should pivot or change your startup idea. We’ll build on this by providing startup pivot examples that demonstrate the five golden rules of pivoting for startups. Beyond when to pivot, how to pivot your startup is a critical strategic area to get right. Ultimately, you’ll leave this video with a better understanding of when and how to pivot a business model. That’s when to pivot and how to pivot effectively in a short 8-minute Dreamit Dose!

Reference Dose: How to be clever on more than one axis ►    • Why Your Startup Needs To Be Clever o...  

0:00 - Intro
0:31 - When to Pivot Your Startup
1:11 - Where and How to Pivot
1:52 - Micro and Macro Pivots
3:08 - #1 | Pivot on the Problem
3:43 - #2 | Pivot on the Solution
4:15 - #3 | Pivot on your Customer
5:11 - #4 | Pivot on your Pricing
5:56 - #5 | Pivot on your Marketing
6:39 - #6 | Pivot on Other Axes
7:06 - Takeaways
7:59 - Outro