Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use. It is the world's largest manufacturer of highlighter pens, Stabilo Boss.The Schwan-Stabilo Group is a German corporate group based in Heroldsberg. Established in 1855, the company is made up of two private manufacturing companies, "Schwan Cosmetics International GmBH" (maker of cosmetics) and "Stabilo International GmbH" (maker of stationery products).
Schwan-Stabilo has three divisions for its business operations, they are "Writing instruments" (Stabilo), "Cosmetics" (Schwan Cosmetics), and the most recent, "Outdoor", with four subsidiaries makers of outdoor recreation equipment acquired in the 2010s, they are: Deuter Sport GmBH (backpacks), Ortovox (mountaineering), Maier Sports (skiing), and former Maier's brand Gonso (cycling)

In 2011, Schwan-Stabilo acquired Ortovox Sportartikel GmbH, a manufacturer of mountaineering equipment headquartered in Taufkirchen, as part of the consistent expansion of the company's Outdoor division. By the time, Ortovox had subsidiaries in Austria, US and Canada, and was present in 30 countries around the world. Schwan Cosmetics expanded its operations in the US with a new head office in Murfreesboro in 2015. That same year, Schwan-Stabilo added Maier Sports GmbH (and its brand Gonso), a skiing clothes equipment manufacturer, with 160 employees at the time of acquisition. Maier added to Schwan-Stabilo's portfolio of Outdoor brands.

Video Credit: www.stabilo.com

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