Choose a name for your business - easier said than done, right?

In this video, you'll learn how to choose a name for your business if you can't decide between using your own name or using a product name.

When you choose a name for your business, it really comes down to your industry, your vision, and your long-term plan.

If you want to build a business around being an expert, like a coach or speaker, choose a name for your business that reflects you, like your actual name.

On the other hand, if your business is more focused on a product or service that could potentially be sold one day, you may want to choose a name that is more fitting to the business (examples include Whole Foods, Organic Avenue, Instagram).

Keep in mind there are countless companies that decided to choose a name based on their founders, but now exist without them, like Donna Karan and Calvin Klein.

When you choose a name for your business, what is most important is that you're clear about what you want and where your company is going.

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