Vitaly Friedman, from Smashing Magazine, shares here the golden rules of Website Content Strategy: create content that answers user intent, over deliver to make it the reference for this search intent.

This means, optimizing your content for scanning, creating well-documented long-form articles when possible, and refreshing out-of-date information.

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Interview topics :

📍 00:00 Intro
📍 00:22 Take a User Intent-first approach in Content Strategy
📍 01:32 Refresh Outdated Content, SEO Maintenance
📍 02:47 Optimize for Scanning
📍 03:01 Don't (necessarily) optimize for Bounce rate, time on page etc.
📍 04:01 Creating well-documented long-form articles when possible

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#contentmarketing #contentstrategy