The TRUTH Behind Zomato's Turnaround - Startup Case Study
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 Published On Feb 20, 2024

Watch Zomato's Origin Story Here:
Part 1 -    • He Couldn’t Get a Job, so He Started ...  
Part 2 -    • Zomato Documentary: Part 2 - The Rise...  

0:00 - Intro
0:57 - Early Days
2:25 - Road To IPO
5:41 - Post-IPO Struggles
7:11 - Road To Profitability
8:31 - Zomato's Future Plans

The video talks about the journey of Zomato, India's first unicorn startup, from its turbulent IPO to its remarkable turnaround and ambitious future plans.

Initially facing financial strain and investor sell-offs due to a lack of profitability post-IPO, Zomato navigated challenges including the COVID-19 pandemic and geopolitical tensions.

However, strategic measures such as focusing on key cities, layoffs, and increasing commission rates from restaurants led to a turnaround, with the company transitioning from a net loss to a net profit in just two quarters.

Zomato's acquisition of Blinkit, a grocery delivery startup, aimed at tapping into the fast-growing quick commerce sector, further contributed to its revival.

Looking ahead, Zomato's CEO aims to achieve a valuation of $100 billion by 2030, envisioning growth beyond food delivery through ventures like Hyperpure (B2B vertical) and Blinkit's expansion into home services and high-commission product sales. The video underscores Zomato's resilience, adaptability, and ambitious aspirations amidst evolving market dynamics.

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