Humans are wired for sound. Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior, ultimately asking the question: How can we use these same strategies and tactics to make our world a better place?

Steve Keller is CEO of iV and iV2, audio brand consultancies based in Nashville and Frankfurt. He’s recognized as one of the leading experts in the field of audio branding, channeling his passion for art and science into award winning strategy and creative for a long list of global agencies and brands. With a head for data and a heart for sonic expression, he’s an in demand speaker, sharing his insights at international conferences (MIDEM, Cannes Lions International Festival of Creativity, Eurobest, Dubai Lynx, Transform Hong Kong, Transform London), professional organizations (AMA, AAF, Audio Branding Academy) and universities. Steve has a degree in Psychology, which is one of the reasons he’s survived over 25 years in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx