This week, Carter Breaux hops in the co-host chair to share how you can make your ads stand out amongst thousands of other media messages.

00:00 Teaser
00:24 Intro + Today's Co-Host!
02:00 How To Stand Out in a Crowded World

04:18 Obstacle 1: Don't be a Porcupine
05:45 The issue with some 'Ad Guys'
07:00 Be A Rhinoceros

08:10 Four ways to be heard and remembered
09:45 Does your company have a character?
11:25 Tricks to shaping your company personality
13:30 Character building done right
16:30 Earn someone's business long before they need you
18:00 Making Catchphrases and Brand-able Chunks
21:10 Find your company's quirks

25:20 The single biggest way to get people to listen
27:20 Utilize The Eavesdropper Effect
28:30 Please, don't let your ads sounds like THIS
30:30 Win over people that don't need you
31:45 Make your ads sound like THIS
34:00 A slapphappy hack to grabbing eyeballs and ears
36:35 A second set of skills to stealing smiles and shares
39:00 Strip out the adjectives, pack 'em with action.
41:10 Finding your signature sound

46:15 How to maximize your new results
48:30 The worst 'Great Deal' they'll try to sell you
51:00 Repetition, Hard Work, and Commitment
52:15 Ask this question before you publish any ad
52:50 Outro

Host: Brandon Welch
Co-Host: Caleb Agee
Guest Co-Host: Carter Breaux
Executive Producer: Carter Breaux
Audio/Video Producer: Nathan Modl

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