The Ram line was redesigned for the 1994 model year. Development on a second generation began in 1986, ending in late 1992. A more conventional design was originally scheduled for a 1991 production; when Bob Lutz showed it to the new styling designers, chief designer Phillip E. Payne told him, "It looks like nothing more than a rehash of everybody else's truck." At that, Lutz told him he had six months to come up with something better.[4] The exterior styling of the truck that was eventually released was the result of design concepts by Payne during 1988-1990. A review by the Dodge pick-up truck studio designers felt that modern pick-ups looked "too flat and sedan like

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