This talk was given at a local TEDx event, produced independently of the TED Conferences. Optimism can take you anywhere...choose to focus on what is right with the world vs. what is wrong. Bert's talk tells us that Life is good if you do what you like and like what you do.


Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. The Boston, MA-based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)