Why did the Stag FAIL so Spectacularly?
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 Published On Jun 25, 2019

The Triumph Stag has looks and sophisticated style. Those Italian lines of this easy Grand Tourer looked epic when it was released in 1970, and the lucrative North American market beckoned. With a throaty 3.0L V8 engine, it had the power to take on its 6-cylinder rival, the Mercedes SL. Yet in just seven years production ended and it was all over. So what happened? Why did this beautiful car falter and die?

An excellent companion video:    • Triumph Stag & Stag Owners Club  

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