Part 1 of Conversation with Nexus ft. Tim Zheng, Founder & CEO at Apollo.io, hosted by Abhishek Sharma, MD at Nexus Venture Partners.

Catch Tim and Abhishek in a fireside chat on "Scaling Product-led Growth". Watch this session as they talk about product-led growth and how Apollo transitioned from sales-led growth to product-led growth, the challenges it faced, the advantages of product-led growth and much more.

00:12 Abhishek's introduction.
02:03 Tim's introduction.
04:12 Introduction to Apollo and Tim's background.
07:15 Transitioning from a sales-led growth company to a PLG company. Challenges/trade-offs during this transition phase.
14:04 Key elements to make product-led growth work for any company.
18:56 Acquiring users in the early phases.
21:05 Figuring out user retention.
22:53 Role of sales in product-led growth.
26:26 Right balance between human-driven and self-service in product-led growth.



Watch part 2 here:    • Conversation with Nexus ft. Tim Zheng...  


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*This event was hosted live on 19th May 2022 at The Leela Palace Bangalore.