The Rise and Fall of Mugler
understitch, understitch,
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 Published On May 7, 2023

Thierry Mugler was the height of fashion from the 80s into the early 90s before a string of cost cutting led the company to close the fashion side all together. Layed dormant for many years, now L'oreal, the new owners, are trying to bring Mugler back to profitability. They've hired new designer Casey Cadwaller and have invested a lot into promotion, but will it be enough to revive Mugler?

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