When starting off on your journey to become an art director or copywriter, you've got to put together a portfolio of spec work (fake ads for real brands). But how do you go about choosing the right products and services to make ads for? What types of brands are best when you're first learning how to brainstorm? In this video, I talk the Do's and Don'ts behind choosing brands and throw some client-picking methods at you to help you make your selection.

Best of luck and happy picking!