On this edition of AI Unlocked, how AI is being used in advertising to create demand without the product. Stephan Pretorius, CTO of WPP, sits down with Gizmodo's Thomas Germain to explain how AI is building a surreal new marketing landscape. Pretorious tells us how WPP has used AI to generate cinema quality car commercials, and how Nike did a campaign featuring Serena Williams challenging herself.

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