Beauty filters are nothing new, but what is new about TikTok's Bold Glamour Filter is the technology used to create the effect. Unlike traditional filters, which use a combination of artificial intelligence and augmented reality to layer makeup onto the skin like a mask, Bold Glamour uses generative AI to actually recreate your face in real-time on your live video. But to what end? Host Amanda Cosco set out to recreate the look in real life, and asks who gains from making us feel an unfiltered face isn't enough.
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