Timestamps:
(0:00) Bob Moesta of the Re-Wired Group joins Jason.
(2:33) Jumping into Bob's origin stories and the early lessons that shaped his career.
(4:59) Unpacking the concepts of “the customer is not always right” and that they don’t actually know what they want.
(7:21) The concept and importance of deep listening.
(8:52) Bob’s use of “the death day” and learning the value of time.
(10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode:    • Matt Wolfe Ranks The Best AI Tools Fo...  
(13:08) Quantitative vs qualitative and hypothesis-building research.
(16:51) Bob’s four amazing mentors and how they turned him from an illiterate eighteen-year-old into an innovation machine.
(20:16) LinkedIn Jobs - Post your first job for free at   / twist  
(21:40) The dangers of identifying personas and “the secret sauce”.
(26:08) Drawing importance from the “irrational decision”, as context drives the rationale.
(28:28) Bob explains his approach to interviews.
(31:00) Zendesk - Get six months free at http://www.zendesk.com/twist
(32:32) Applying these concepts to a customer buying a diamond or health care.
(37:47) “The jeweller effect” and how do you cause trust?
(40:48) Making people "problem aware".
(47:45) Applying the fact that people learn out of routine to the electric car customer.
(54:18) The concept of nostalgia.
(1:03:08) Bob’s current book he is writing about what causes someone to leave one company and go to another.
(1:15:57) At what stage is a company that hires the Re-Wired Group?

Check out The Re-Wired Group: https://www.anomalo.com/
Check out Bob’s website and publications: https://www.bobmoesta.com/
Check out Founder Fridays: https://www.founderfridays.tech/

Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp

Follow Bob:
X: https://twitter.com/bmoesta?lang=en
LinkedIn:   / bobmoesta  

Follow Jason:
X:   / jason  
LinkedIn:   / jasoncalacanis  

Thank you to our partners:
(10:57) Hubspot for Podcast Networks - Marketing Against the Grain: https://lnk.to/h3vKHnTW. “The Best AI Tools For Marketers In 2024” episode:    • Matt Wolfe Ranks The Best AI Tools Fo...  
(20:16) LinkedIn Jobs - Post your first job for free at   / twist  
(31:00) Zendesk - Get six months free at http://www.zendesk.com/twist

All rights for the video shared and linked below belong to the original copyright holder, and we are using the footage under the principle of fair use.


Listen here:
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/6ULQ0ew...
Overcast: https://overcast.fm/itunes315114957/t...

More from us:
Twitter:   / twistartups  
Instagram:   / thisweekinstartups  
Official site: https://thisweekinstartups.com

Subscribe to our YouTube to watch all full episodes:
   / @startups  

Subscribe to TWiST Clips for all the best moments:
   / @twistclips  

#startups #entrepreneurship #investing #angelinvesting #tech #news #business