The Drum jostles with birds, balls and traffic cones to experience first-hand the Google Pixel World of Magic alternate reality, where commonly erased objects are given a new lease of life. Stephen Messham, creative strategist at Google, walks us through the campaign – a creative collaboration with Anyways Creative and Amplify – which brings a new twist to product demos, to promote the new Magic Eraser tool on Google Pixel 6.

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