Every business starts as an idea. Your ability to share that idea; to tell the story of your business in a way that draws teammates, partners, capital, and customers in will encourage your success or failure at every stage of the entrepreneurial journey.

The fact is, most entrepreneurs can't explain what their company does for who, how, and why in a short enough time to get people engaged. If you're one of the many not seeing the light go on fast enough in the people you're pitching, it's time to get focused on getting your story straight.

Join recovering NY ad man, 6X startup veteran, and current Actifio CMO Mike Troiano for a workshop designed to shorten the distance between "What?" and "Wow!" Learn the fundamentals of startup positioning that will help refine your story.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at   / innovationlab   and like us on Facebook at   / harvardinnovationlab